Complex, resource consuming, time consuming

Yarob Sakhnini, Vice President, Emerging Market, EMEA, Juniper Networks.

Digital transformation is a process of utilising technology to enable businesses to run more efficiently, because it opens new opportunities for business services that were previously not possible or maybe underexplored. For Juniper Networks, digital transformation is not just a technological trend, it is at the center of business excellence and is relevant to many industries and markets. 

It allows the use of data to be optimised by creating contextual intelligence to drive business value, redefine the customer experience, increase the speed of applications and services deployment, and achieve new levels of enterprise productivity.

The overriding focus is to engineer simplicity into solutions, enabling customers to connect people and devices in ways that have changed the world. 

An organisation’s reputation can be built on these differentiated services and the ability to take good care of customer data and just as easily ruined if data is not handled and stored responsibly. With widespread remote working, organisations able to adapt seamlessly and equip their workforce to work efficiently and securely from home have a strategic advantage likely to carry them through to better times.

Generally speaking, digital transformation is easier to achieve if it is implemented and supported through a top-down approach. This means getting the support of the C-suite will help IT departments and CIOs to manage the implementation and to garner the widespread support – financially or otherwise – needed to lift such a project off the ground and sustained for the long term.

CIOs are at the center of everything, managing the infrastructure for all business functions and are responsible for keeping data protected, it is also the department that steers an enterprise’s digital transformation. It is important that vendors provide the support to drive business continuity by enabling successful adoption and deployment of technologies they need to ensure productivity, security and reliability.

The digital transformation journey can be complex, as well as time- and resource-consuming. When done correctly, it can lead to profitable outcomes, but when done incorrectly it can be extremely costly and problematic for the company. 

The lack of a clear transformation strategy and alignment with the business’ overall strategy often remains a key barrier to achieving the full potential of digital capabilities. 

Indications like culture shocks, resistance to change, competing priorities, and talent deficits mean that industries need to carefully consider their digital transformation goals at the outset, then keep re-evaluating them as the initiative progresses.

Take Mist AI technology: by delivering unprecedented automation and insights, the Juniper Mist Cloud Architecture saves time and money, maximises IT productivity, and delivers the best networking experience to any digital user. 

It has introduced various solutions that assist enterprises as they welcome employees, customers and guests back to their physical space. By leveraging Mist’s proven AI-driven Wi-Fi, BLE-enabled devices and Premium Analytics solutions, these use cases can be delivered in a scalable manner, while simultaneously providing customers with the controls to protect individual privacy.


Yarob Sakhnini, Vice President, Emerging Market, EMEA, Juniper Networks.
Yarob Sakhnini, Vice President, Emerging Market, EMEA, Juniper Networks.

Key takeaways

  • Lack of a clear transformation strategy and alignment with business remains a barrier to achieving digital capabilities.
  • Indications like culture shocks means that industries need to carefully consider their digital goals.
  • The overriding focus is to engineer simplicity into solutions.
  • Digital transformation is easier to achieve if it is implemented and through a top-down approach.
  • It is important vendors provide the support to drive business continuity.
  • The digital transformation journey when done correctly can lead to profitable outcomes.