Mastercard finds 1% increase in digital payments generated $104B of consumption


Countries that prioritise digitised payment economies are better placed to mitigate the associated adverse impact of unemployment, financial exclusion, fraud, theft, cost of cash, and corruption. This was the key takeaway of a new Mastercard whitepaper titled Cashing Out: Economic Growth through Payment Digitisation.

In an analysis that demonstrates the high economic cost of cash prevalence, Mastercard estimates that cost to be at 3.2% to 4.5% of global GDP. This points to an opportunity for countries to increase GDP by growing a digital payments economy to benefit from access to jobs, more robust commercial activity, streamlined business loans, and the reduced cost of operating cash.

The whitepaper also revealed that higher card use in 70 countries, representing 90% of the world’s GDP, contributed an additional $296 billion to consumption. The study found that each 1% increase in use of digital payments produced an average annual increase of $104 billion in the consumption of goods and services, representing a 0.04% increase in GDP in developed markets and a 0.02% increase in developing ones.

Higher card use in 70 countries, representing 90% of the world’s GDP, contributed an additional $296 billion to consumption

Mastercard is already working with governments across the MENA region. The company has played an active role in the Egyptian government’s digital payroll solution, a project that has grown into one of the largest such programmes in the world as it financially included millions of citizens and blue-collar workers. While partnering with governments to meet digitisation objectives, Mastercard streamlines implementation through a global network of specialised partners. It offers a range of programmes, products and services across healthcare, education, agriculture, government disbursements, financial inclusion and humanitarian response.

The whitepaper found that cash still represents almost 85-90% of all consumer transactions globally, including MENA economies like Egypt. In the UAE, one in four transactions is now digital, while Sweden has shown it’s possible to tip the scales in favour of electronic payments and benefit from reduced fraud, increased online commerce and a smaller shadow economy. Both governments and businesses incur indirect costs due to cash dependency, including a loss of incremental revenue, as well as more security and insurance costs.

The first step in engaging governments is through Mastercard’s proprietary Payments Ecosystem Design and Development methodology, a strategic approach which supports governments in the development of a blueprint for adopting payment digitisation that can also increase inclusive economic growth. The PEDD approach consists of five steps: size the payment flows, determine the drivers of cash, design the strategy, prioritise the initiatives, and propose an implementation plan built on public-private partnership that also advances financial inclusion.

Some of the PEDD initiatives include digital immunisation records with Gavi The Vaccine Alliance, a digital voucher programme with the World Food Programme, a digital marketplace for farmers via the Mastercard Farmers Network, and a digitised school ecosystem through the Kupaa initiative in Africa that allows parents, schools and governments to make and track school payments. These initiatives are also starting blocks for future Smart Cities as they digitise the citizen journey within the payments value chain, thereby creating a seamless experience.

A section of the study deals with how payments digitisation through fintech collaboration creates opportunities such as greater employment and financial inclusion, balanced gender roles, diversified industry, improved tax collection, efficient government disbursement and foreign investment through financial transparency.

Bringing unbanked and under-banked people into the financial system vastly improves livelihoods and correlates with a greater ease of doing business and improved financial literacy. In 2015, Mastercard made a commitment to reach 500 million people previously excluded from financial services by the end of 2020, thereby moving closer to a world beyond cash. Mastercard recently achieved that goal through more than 350 innovative programmes across 80 countries, and has subsequently doubled down on its original commitment, pledging to include another 500 million people by 2025 to reach a total of 1 billion individuals.

Khalid Elgibali, Division President, Middle East and North Africa at Mastercard said: “In a fast-changing and fluid environment which increasingly needs better solutions to combat challenges and improve efficiency, countries are recognising digitised payment economies as an effective way to contain challenges, grow GDP and attain financial inclusion. Through our ongoing collaboration with governments we know that early stage insights, expertise and advisory support in the planning and strategic phase are crucial.”

Elias Aad, Vice President and Head of Government Business, MENA at Mastercard, said: “It has been encouraging to see the impact of our work and the success of our methodology. By engaging governments primarily on a strategic level to make the right recommendations, and ultimately providing the needed solutions to develop their digital payments economies, we are helping pave the way to economic growth and citizen well-being. The whitepaper highlights how all these positive outcomes connect together.”